Sales Prospecting Perspectives

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10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Sales Prospecting Perspectives

To understand the state of lead nurturing today and better examine how aligned lead nurturing can impact your company, check out these important lead nurturing statistics: 79% of marketing leads never convert into sales. Source: Forrester Research) Tweet This Stat. Learn to apply these statistics to your company through mature and advanced lead nurturing strategies, and your will see more qualified leads, more conversions, and more revenue. For more advice, and more statistics pertaining to aligned lead nurturing, download the guide here or click the CTA below

These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

The following statistics present a snapshot of the current marketing automation landscape: 1. 10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester). 80% of B2B marketers consider it a core requirement of their jobs to understand and use marketing technology (Forrester). It’s marketing automation that makes that happen.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument. There are lots of statistics to prove the effectiveness of inbound marketing.

Ultimate Marketing Automation Statistics and More Marketing Automation News

It's All About Revenue

The Ultimate Marketing Automation statistics overview. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics. According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. ” B2B Marketing Research and Statistics. hours to 6.3 hours.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. What B2B social media statistic are you most surprised by? Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Source ) TWEET THIS. Source ) TWEET THIS. Source ) TWEET THIS.

The Statistics of Lead Nurturing for B2B


Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

The Statistics of Lead Nurturing for B2B


Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

10 Amazing Email Marketing Statistics for 2014

Marketing Action

We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. Why do we need numbers to make the case? billion in 2014 to over 2.8

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Forrester predicts B2B interactive marketing spending to reach $4.8 Tags: Communications Marketing budget channels forecasts measurement social media measurement statistics stats We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Source ). Source ). This is up from 2009, when 45.0% Source ).

Vital statistics for every B2B marketer

Earnest about B2B

Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Got some vital statistics you’d like to share… please feel free to add to the list. Tags: B2B B2B Social Media B2B Statistics B2B marketing Buyer journey Uncategorized User journey Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 75% of B2Bers participate in microblogging (eg.

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. For example, what percentage of businesses maintain company blogs? Is it truly random?); Meghan M.

5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1

It's All About Revenue

5 Statistics That Show it's Time for Marketers to Get Real. – Forrester. – Forrester. According to "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." You can consider this a bonus stat to go with the five below. – Econsultancy.

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Lies, Damned Lies, and Statistics

Fearless Competitor

Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. Check out the claims in this email. Editor’s note:: I was once a guest on this company’s weekly video show. Wonderful people, but…). Very impressive email, HubSpot. You obviously worked hard on it. One small problem – it’s not true. Those numbers are fabricated. How many participated in the study. Who wrote the report?

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. Jeff Bullas shares some interesting social media statistics (e.g.,

Content marketing’s $40 billion miss


Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On the question of the value buyers derive from the content B2B marketers put in front of them, O’Neill reports that “They delivered a resounding thumbs-down,” in Forrester’s most recent research, “responding decisively with phrases such as ‘trash’ and ‘useless.’ ”.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death!

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31 Scary B2B Marketing Statistics

Type A Communications

A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014. Stein IAS).

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts and Stats.

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What three mistakes are you making with video marketing?

PR Meets Marketing

I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per Forrester the days of “organic viral” videos have past. Per the Smart Insights blog post – Mobile Marketing Statistics 2015 , mobile has reached the tipping point amongst consumers over desktop.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Modern B2B Marketing b2b marketing B2B social media b2b statistics Online accounted for 7% of the B2B marketing mix in 2008. billion in 2014.

B2C 2

4 Persuasive Lead Nurturing Statistics

Client Bridge

Below are a few statistics that demonstrate the power of lead nurturing. A Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". These numbers are significant. Download the Presentation. Download it Now

This is the week that was in B2B: It’s back in business

Earnest about B2B

Cool video statistics of the week. Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). B2B B2B marketing B2B Statistics Buyer psychology Content marketing content marketing Summer is well underway. The British weather has returned to business-as-usual. Marketing science lesson of the week. Yes, 3%. We did.

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]


Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices. Mari Smith and BuzzSumo have put together the following helpful infographic on eight Facebook engagement statistics that every content marketer needs to know. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us?

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Buyers Don’t Care About Your Sales Funnel


Even worse, recent studies show that organizations are inexplicably duping themselves into believing they are maturing, when statistics show otherwise. Organizations that continue to look through the lens of a “sales funnel” or “pushing their customers” are still stuck in the old fashioned Mad Men era of marketing and as Forrester states, “risk losing to more empowered competitors.”.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

They started seeing amazing statistics: A whitepaper on how to use woven-wire fencing to build a horse paddock received more than 1,500 downloads! Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeWhat are the common factors in a successful B2B blog? Louis E. Nothing.

The Good, The Bad and The Ugly of eCommerce

It's All About Revenue

The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Let's cut right to the chase. The Good : Nearly 70% of consumers purchase online regularly. The Ugly: Customers continue to receive messaging and advertising that is not relevant to them which leads to conversions rates as low as 2.6%. In other words: SILO.

3 Steps for Gaining Executive Buy-In for Marketing Automation


B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). If you can arm yourself with powerful statistics like those above that support your business case, you’ll be well on your way to giving your executives a plan they can’t refuse. How many of you watch Shark Tank? Start by focusing on these three areas: 1.

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

Measure the impact of your overall marketing mix using sophisticated statistical models. The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Beyond cold, these leads may frozen solid.

Deliver More Sales Qualified Leads Using Predictive Intelligence


It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers. Isn’t it time that we change that statistic and go after the right prospects by applying a predictive lens to our marketing efforts? Why leads aren’t qualified. How predictive can help. How does it work?

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How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Download the report now.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

It's All About Revenue

And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. The amount of statistical data that supports the benefits of personalization is mind-blowing. Not So Personal.

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

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Best Social Media Stats and Market Research of 2010 (So Far)


Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. Twitter Statistics. SEO Statistics.