Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Just ask Dell regarding their batteries that caught fire.

Service 100

Service WOM RSS Digg 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

DECEMBER 1, 2010

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an “exceptional customer experience”. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

Spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an exceptional customer experience. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Stumble upon something good?

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Inbox Insight

NOVEMBER 13, 2018

Getting these components spot on is important but well worth it, as benefits include: Establishing top-of-mind brand awareness. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52