Vidyard

MAY 9, 2017

You only have so much money to spend, and you have to make sure you’re spending it wisely, and seeing ROI on your investments. So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! We were worried about that too.

Forrester 60

Forrester Allocation Case Studies Case Study 60

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. B2B buyers require more interactions from sales and marketing.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management Planning 118

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. However, they also traditionally spend a substantial amount on event marketing and sales travel. Spend wisely based on your digital transformation goals. trillion in the U.S.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

B2B Marketing Directions

DECEMBER 20, 2020

These models are based on several months (or years) of historical data about sales and marketing/advertising spending across offline and digital channels. In The Forrester Wave(TM): Marketing Measurement and Optimization Solutions, Q1 2020 , Forrester evaluated nine "significant" vendors that offer some version of a UMM solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.

Forrester 40

Forrester Spending Gartner Budget Programs 40

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. They’re hemorrhaging money in a street fight with other vendors.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible. Reaching your Summit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. While companies will be tempted to scale back during tough economic times, experts agree that this is not the time to step on the brakes.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

SpotMe Blog

JULY 28, 2023

They’re often doing tasks manually, which takes up a lot of their time – thus costing companies a lot of money in human resources – and energy they would rather spend on building the best experience for attendees. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “Everything needs to be measured meticulously, and you need to be assured you’re getting a strong return on your ad spend.” Read next: What is ABM and why are B2B marketers so bullish on it?

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Vendor Comparisons & Waves. In the last recession, online spending cratered along with the rest of the advertising industry. If you are a registered Forrester client, please log in. About Forrester.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

ANNUITAS

DECEMBER 16, 2014

Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Prediction 2: The Gap Between Vendors and Customers Will Continue To Grow. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

SmartBug Media

OCTOBER 1, 2020

Cumulative spend: The total budget expended across all marketing channels. As a marketer, we only have so many dollars to spend and hours in a day. How much are you spending for each new lead, opportunity, and customer? Cost per opportunity = Marketing spend by channel ÷ New opportunities generated by channel.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Allocadia

APRIL 14, 2020

Budgets are core to all marketing organizations – we spend in good times and in bad. Allocadia was identified as a Strong Performer, providing “best-in-class money management capabilities” in the Forrester Wave Q1 2020 review of Marketing Resource Management (MRM) providers. . Partner Ecosystem – no technology stands alone.

Resource Management 59

Resource Management Class Work Management Marketing Management 59

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 This is a similar trend reported in the 2022 report , as well. Their approach? Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

NOVEMBER 11, 2022

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. The digital experience platform (DXP) category features vendors who offer some or all of these solutions.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Vidyard

MARCH 20, 2018

Forrester reports that social selling is no longer optional–it’s required. While there are many free tools out there to help sales teams spend less time prospecting so you can spend more time selling, social selling is a successful tactic that warrants an investment. Select The Right Social Selling Tools.

Forrester 112

Forrester Outreach Social Networks Curation 112

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves. In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves. This isn’t new.

Top of Funnel 94

Top of Funnel B2B Forrester B2B Sales 94

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Proprietary identity graph. Data onboarding.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Sitecore has been spending money — acquiring and integrating a CDP, a DAM and a third-party email solution. He also shrewdly points out that Sitecore is not alone.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. Now, here’s where things get interesting.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

DECEMBER 2, 2021

70% of salespeople spend at least 10 hours per week researching prospects, at an average cost of $47,503 per year, according to the survey. Because of this ABM vendors are reaping the benefits as B2B marketers invest in these technologies and apply them to their channels. Finding a scalable ABM strategy.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Combining buyer intent with social proof.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93