SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend. You can follow Zarnaz on Twitter or Linkedin.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KoMarketing Associates

FEBRUARY 13, 2020

Having the ability to fully leverage data allows marketers to make faster and better decisions, reduce spending waste, and improve customer experiences and targeting. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. The most valuable assets?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Porch Group Media

JANUARY 26, 2021

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. Mobile spend is also continuing to significantly rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Marketing Insider Group

JULY 22, 2015

Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. And, 37% spend time daily to get a better understanding of the application technology to business problems, reports ITSMA/CFO.

Curation 100

Curation Sales Cycle RFP Content 100

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Social Media Ad and Video Spend Skyrocketed in Q4 2020. See more details on Marketing Dive.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. In other words, businesses don’t spend enough money on the channels where people are spending increasing amounts of time. Why is Multi-channel Marketing important?

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

MAY 21, 2013

Are they spending all their time on Bing? They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Facebook Twitter LinkedIn Email Share. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Porch Group Media

OCTOBER 9, 2019

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. Mobile spend is also continuing to significantly rise.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web. Perfect for: Automating ad campaigns.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SmartBug Media

NOVEMBER 11, 2019

A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Great content won’t make a difference if people can’t find it.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Biznology

SEPTEMBER 22, 2014

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). of sales people who report using social media state that they spend less than 10% of their selling time using social media (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Time Spent Actively Selling: The average length of time sellers actively spend engaging prospects.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. As a customer, have you ever searched for a company on Instagram, Twitter or Facebook and found that it doesn’t have a substantial following or any recent posts?

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Many brands spend too much time creating content for one-time use. Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

JULY 5, 2015

pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. More Content Is Always Better In The Eyes Of The Customer; but is it really?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. If you are going to be spending up to 30% of your marketing money on digital, you must know that your investment is going to pay off. Why Digital Marketing Experts are Necessary . They have clout.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. Twitter is much more conversational. I’m able to spend more time on the strategic and human aspects. But they’re going to enable us to be able to spend more time making choices and doing things that build trust.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Vidyard

AUGUST 28, 2017

Social media now accounts for 10 percent of all support traffic, and Twitter alone has seen a 250 percent increase in support traffic over the past three years according to the social care platform, Conversocial. Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps.

Service 61

Service Trends Paid Search Agency Gartner 61

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Content Standard

OCTOBER 15, 2015

The rise of buy buttons on Twitter and Pinterest could be a social media marketing shot in the arm this holiday season—if such buttons prove effective. Social media platforms like Twitter and Pinterest are rolling out expanded buy-button options in time for holiday shopping. Shop to it on Twitter! Buy Buttons to the Rescue.

Social Media 40

Social Media Buy Social Marketing Media 40

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

EveryoneSocial

JUNE 10, 2020

While I don’t want to spend too much time on this preliminary section, it’s important we still cover some basics as to why brand equity is increasingly important. When your organization and the brand have positive equity, people will choose your brand more often and are willing to spend more money for the products or services.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Convince & Convert

FEBRUARY 8, 2016

Forrester Research ). If we are spending this much time and money to drive 25% of our consumers away from our brands, then we really need to rethink the true value of content. One third of marketers say it takes more than seven weeks to create a piece of content. Techvalidate ). 70% of the content we create never gets utilized.

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Conversica

JUNE 8, 2021

“Notably, 70% of B2B decision-makers say they are open to making new, fully self-serve or remote purchases over $50,000, and 27% would spend more than $500,000.”. “In To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. [1]

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. Let us know on Twitter @SproutSocial! YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

JANUARY 9, 2017

Jump to Twitter. The network is not a place where users spend a ton of time on each post, which means quick engagements usually work the best. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. 700 YouTube videos are shared on Twitter every minute. comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. In a few words: your competitors are spending more — and you need to keep up. What does this mean?

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Kapost

JUNE 24, 2016

Forrester estimates that a 60-second video has the same value as 1.8 You don’t have to have the spending power of big companies like Red Bull and LEGO to make video an integral part of your content marketing strategy. Reach out to Brandon on Twitter. Why Video Rules the Content Marketing Roost. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87