Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. •

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Annual spending on CDPs is predicted to grow from $2.13 CDP trends Despite the predicted growth in spending on customer data platforms, data about the enthusiasm for implementing and fully using CDPs is contradictory.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Top Rank Marketing

NOVEMBER 3, 2023

advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. MediaPost What Skills Are Most Important for Strategists?

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. But has spending? “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 However, they also traditionally spend a substantial amount on event marketing and sales travel. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. Here, they understand your value but don’t trust or like your brand.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Forrester B2B

MAY 13, 2022

Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B Marketing 52

B2B Marketing B2B Media Forrester 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Meanwhile, Terminus and Dun & Bradstreet are unifying around a CDP. More M&A. Why we care.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Vidyard

MARCH 11, 2016

It only makes sense then to see companies slowly ramping up their content spend. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Most tactics received a thumbs up from 30% or fewer of those surveyed.”

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

JULY 29, 2020

Content marketers typically know much they spend, but understanding how much they help the company earn requires a bit more investigation. Take your revenues, divide your costs to produce and distribute, slap the resulting percentage in your slide deck, and show off at the next quarterly meeting.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend. This is what makes UGC so powerful.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KEO Marketing

APRIL 30, 2015

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. A new survey from Forrester Research found that almost half of all marketers plan to increase their spending on digital marketing channels this year.

Spending 48

Spending Budget Management Planning Forrester 48

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Belief in the sales value of ABM. Harmony across marketing campaigns. Image: Renegade.

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Because your needs will change as your company grows.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” Most businesses (69 percent) said that they spend time and money on email marketing.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%. Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. marketers now spend more on marketing technology than on salaries for internal staff. In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. In 2017, those percentages stood at 22 and 27 percent, respectively.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

Spending 120

Spending Media Mobile Advertising Forrester 120

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech Advisor

NOVEMBER 25, 2019

Is all that spend making the desired impact on our business outcomes? So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The Outreach-commissioned study found that sales reps spend too much time forecasting. The problem?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale. But this isn’t without its own problems.

Organization 105

Organization Personalization Effectiveness Forrester 105

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “Everything needs to be measured meticulously, and you need to be assured you’re getting a strong return on your ad spend.” Why we care.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. Many companies struggle with inefficient and inaccurate forecasting.

Forecasting 59

Forecasting Outreach Forrester Sales Cycle 59

ANNUITAS

NOVEMBER 13, 2014

ANNUITAS recently published a B2B Enterprise Demand Generation Survey. This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. Imagine if these were responses from a sales organization survey?

Planning 100

Planning Demand Generation Forrester Case Studies 100