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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Email Personalization Statistics Campaigns that use email personalization perform better overall. In large scale tests , segmented campaigns outperform non-segmented campaigns, with more opens, unique opens, and clicks and fewer bounces, spam reports, and unsubscribes.

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Deliverability: Mission Critical

eDataSource

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

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Completeness and The Road to Database Quality

Heinz Marketing

And those faulty bits of information arise due to multiple issues: duplicate records, outdated information, incomplete or inaccurate records, and non-compliant records (I’m looking at you GDPR , CAN-SPAM , CCPA , and CASL ). In addition, that same study found “decision makers identify access to high-quality data as the No.1

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Why do email marketing? by Email Marketing Reports.

Tactics 100
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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Here are a few statistics that back this idea up: . 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” You become of the content they want to consume, rather than the ad they’re trying to skip.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.

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21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

21 Internet Marketing Statistics That May Surprise You. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. Take a gander! Tweet This Stat! Tweet This Stat!