Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. By comparison, from 2018 to 2019, there was a 0.3% Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

ClickZ

APRIL 29, 2020

Forrester projections show spending on global marketing automation tech hit $13.4 It includes categories of software, like Microsoft Office, that might not seem, at face value, to be primarily tools for marketing. They include the growth of cloud service, open source software, microservice architectures, and more.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. 00:23:21 – 00:24:05) A look at how organizational hierarchy affects marketing strategies and the argument for its integration into marketing software. (00:27:10

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. The marketing automation software will assist you in analyzing how each lead interacts with your company’s resources. Elevate Your Content.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Forrester’s New B2B Buyer. Charts courtesy of Software Advice.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Followers: 247K. Standout Tactic: . Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

B2B Marketing Directions

FEBRUARY 10, 2019

The widespread interest in measuring marketing performance indicates that the demand for performance measurement software is poised to grow substantially. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023. that often produce wildly inaccurate results. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. When there are mixed pricing structures (for example, a software section shifting from license to SaaS pricing), the study becomes more complicated.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. When there are mixed pricing structures (for example, a software section shifting from license to SaaS pricing), the study becomes more complicated.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Vidyard

SEPTEMBER 12, 2017

Who’s more credible, you or a research firm like Forrester or Gartner? Use statistics and quotes in your video, and even highlight them on your whiteboard. Come up with an analogy and instead of saying “It’s a business-focused multi-sided software platform,” just go with, “It’s Amazon for business.”

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Influitive

JANUARY 15, 2016

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Customer videos - As advocate marketing experts, our advocates are our greatest assets.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

SpotMe Blog

AUGUST 4, 2023

That’s where event check-in software can help. With the right event check-in software, you can make a great first impression, streamline processes, collect valuable attendee data, and reduce onsite staffing and costs. What Is Event Check-In Software? With event check-in software, attendees can check themselves in.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* I already mentioned that Marketing Studio is designed as a true Software-as-a-Service system. But what matters for now is the vision.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Golden Spiral

APRIL 18, 2019

platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. Journal of AHIMA. Virtual Lab. Cybercrime Magazine. 2019 Cybersecurity Almanac. Cybersecurity Lists for 2019.

Work Management 102

Work Management Marketing Management Research Organization 102

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Chatbots, a software program, interact with site visitors and customers and the naturally sounding way in real-time. And that statistic tends to grow as virtual assistants become popular. AI-Powered Chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. Take a look at some of these statistics: ( source ).

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. These are common job requirements: Experience with: Marketing Automation software. But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. What’s more, most live chat software will save a transcript.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

B2B Digital Marketer

MARCH 23, 2021

If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. If you’re selling large scale software, the enterprise, you’re going to want to take a certain path and certain trajectory.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. And live chat software can help address the need for an immediate response.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Buyers of B2B software want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. billion by 2030. market share. billion by 2026. billion by 2026.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand. YouTube Usage Statistics. YouTube Content Marketing Stats.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Use automation – Take advantage of the newest software that streamlines sales processes. Optimize your website – Improve your website effectiveness through landing page software that creates pages with clear messages, content that motivates prospects to act, and contextual language that clearly relates to your ad copy.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Hubspot

MARCH 25, 2014

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. In other words: why not make a Yelp for software?

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28