LeadSloth

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Microsoft Dynamics CRM Online and Oracle CRM On Demand are both on-demand solutions, and both are in the Leaders section of the Forrester report.

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Impressive Marketo User Summit

LeadSloth

Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. The big announcement was an upcoming integration with Webinar software, starting with Webex. Webex Integration & Other Product News.

Marketo 100
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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. These are common job requirements: Experience with: Marketing Automation software. But that percentage is rapidly growing.