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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? And what can this report teach us about the characteristics of the top loyalty software providers? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report?

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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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How to improve sales with online chat software

Biznology

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. In conclusion, a live chat software offers innumerable advantages in terms of sales improvement. Like this post?

Software 163
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

Event registration software. With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack.