Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 102

Social Media Work Management Marketing Management Media 102

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Martech

JANUARY 4, 2024

followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” He is an author and a recognized expert on consumer behavior and technology trends in the digital engagement space.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking to take control of your data?

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Sprout Social

JANUARY 23, 2023

Focused efforts are the winning strategy for 2023. React quickly The days of taking three to four months to evaluate a trend are over. Social data is your secret weapon for fast reaction times. Whether you have a marketing team of 10 or 10,000, their understanding of your goals and strategy will make or break your year.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Madison Logic

OCTOBER 18, 2023

The Importance of a Holistic Brand and Demand Strategy in ABM Having a holistic brand and demand strategy has become increasingly important with shifting buying behaviors and the need to win buyers over before they start their buying journey.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vision Edge Marketing

JUNE 6, 2023

In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience. While marketing is an essential component of growth, it is just one part of the overall growth strategy. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Top Rank Marketing

OCTOBER 20, 2023

They’re after the broader picture: customer experience, profitability, and overarching strategies. Think of it as a niche business publication, populated with original research, trend analyses, and special reports. Building the Insight Engine: Original research forms the core of ServiceNow’s content strategy with Workflow.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. And guiding leads through this complex journey requires a well-defined strategy. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C digital marketing strategies.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Something amazing is happening.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business. estimated savings.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. By using the most trending platform? And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Zoominfo

JUNE 11, 2021

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Biznology

FEBRUARY 14, 2022

The idea of differentiating these two kinds of data collection has been around for at least a few years, apparently having been conceived by Forrester in 2018. And is the idea really new? Maybe and not. The question then is, how do we do it?

Forrester 104

Forrester Differentiation Opinions Social Media 104

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI’s automation capabilities also impact other repeatable processes, such as lead generation, email marketing, and social media management.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Social Handle. Digital Trends. Digital Trends. Conner Forrest. How will it be used?

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. Strategies For Interactive Marketing In A Recession. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Conductor

NOVEMBER 11, 2020

SEO proved to be a foundational pillar brand’s marketing strategies. We saw on a much broader scale how foundationally important it is to get your optimization done correctly to today’s standards. – Duane Forrester, Yext. Customer Insight and Understanding Drives Strategy. – Nick Gallagher, Conductor.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Tomorrow People

MAY 30, 2022

But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Heinz Marketing

MAY 17, 2023

Personalization has become a critical component of B2B marketing strategies. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. It’s a constant battle to differentiate yourself, capture interest, and maintain it.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Personalization has become a critical component of B2B marketing strategies. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. It’s a constant battle to differentiate yourself, capture interest, and maintain it.

Analytics 52

Analytics Personalization Automation Case Studies 52

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. Secondly, automation saves time and resources, allowing marketers to focus on high-level strategies rather than repetitive tasks. billion social media users worldwide as of April 2021. trillion annually.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Metadata

FEBRUARY 5, 2024

Pro tip: Organically join the conversation with trend-jacking You might see a trend in ClickUp’s long list of marketing magic… actually, you’ll see several trends, because Melissa and her team perfected the art of creating content around timely sounds, topics, and events. It worked for ClickUp and can for you, too.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52