Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Tags: B2B Social Media events innovation. On Thursday, June 3, the Mass. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page. Sodexo is a master of using social media for recruitment. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. It’s the only way to get prospects to pay attention. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50