Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Forrester ). Forrester ). FINDING YOUR AUDIENCE. Conductor ). 95% of Millennials expect brands to have a Facebook presence. Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Broaden the use of social media. Social is no longer a nice-to-have in B2B. Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. But it’s time to be more human.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. IBM saw an Increase of 400% in sales in a Social Selling Pilot Program (source: IBM ). In fact, it’s the opposite.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. What are you paying attention to?

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JANUARY 16, 2017

Shoutouts on social media are another good example. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I If they’re on social media, give them shoutouts or share their content when it makes sense.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JUNE 10, 2016

My recent article, “ CMOs Are Failing to Go Beyond Brand Awareness ” which analyzes the actions the CMOs at Xerox, Lithium, G 2Crowd, Wiley, and XOJet are proof that when it comes to social media, marketers focus is on the top of the funnel. How can you demonstrate a clear social media ROI with brand awareness metrics?

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

APRIL 6, 2011

I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. They want to know how to use it for more than one use case.

Forrester 80

Forrester Social Media Conference Social Marketing 80

Biznology

JANUARY 14, 2013

source: Forrester ). source: Forrester). When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. (source: AdAge ). source: BRITE Study). source: ( IBM ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. Social Business Business Social Social business social media'

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

SEPTEMBER 14, 2015

The paradigm shift comes when the era of Social Media gives them the platform to share those experiences. I would argue that the surprise and delight delivered by positive brand experiences matters much more than purely the acquisition of what the brand makes.

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

MAY 27, 2010

Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. If we sit around and listen to each other dissect each and every time Mark Zuckerberg and his team breaks wind, then we are going to get what much of social media produces: lots of activity and little action. Let's avoid that.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). This occurs through a blog, newsletter, PR releases, and social media sharing. 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

NOVEMBER 4, 2019

A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. A strong event made even stronger after Sirius’s purchase by Forrester. I hope I am not jinxing the trend by commenting on how last year’s top events thrive and new events arrive. The real deal.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Biznology

DECEMBER 6, 2012

The myths are most loudly spoken by those who think social media will replace search as we know it. The authors–Forrester Research practice leaders in customer experience Harley Manning and Kerry Bodine–interviewed more than 100 customer experience executives from around the world.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

AUGUST 29, 2019

Speaking of ABM, Kerry Cunningham , senior research director at Forrester, introduced a new tune being sung at Sirius Decisions: an AMB waterfall. Brian Kardon shared his success using Alyce —perhaps not coincidentally an exhibitor at the conference—to deliver unique gifts to targets based on their social media activity.

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

NOVEMBER 4, 2013

Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. Slider Social Business Social Media Marketing Business Social business social media social media marketing'

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

JULY 21, 2016

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.

Social Media 80

Social Media Linkedin Media Forrester 80