Email Adoption High But Lacking Best Practices
The Effective Marketer
JUNE 14, 2011
A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Online Video.
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