Forrester and SME - B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Customers want "outcomes." Yet despite these demands, the majority of sales is not ready to meet the challenges of today’s B2B buyer, using the same old antiquated techniques.

Budget Programs

Budget Programs Demand Tools Terms and Conditions

B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Demand-Gen Report Interview on Need for New Sales Enablement Tools

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