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Power Opinions - BANT is BUNK … Revisited

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BANT is not dead in high traffic, SMB offers. Jeff Ernst (Forrester). . … More buyers self-educate long before they contact a prospective seller.". Craig Rosenberg (TOPO and Funnelholic). "I I believe that this is market dependent. BANT is dead in most complex B2B sales. Paul Gillin (Paul Gillin Communications).

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