WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. to somewhere in the range of 1.8-2.25%.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JUNE 1, 2009

Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Is our site organized for our visitors? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. termed “brand action” in the results) Does the site support brand positioning?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MARCH 16, 2009

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 55% of B2B buyers have created profiles on social networks.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

Which sites are most important to participate in? What tools are available for cost-effectively monitoring brand conversations across social media sites? While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? colors need not apply) about the most critical factors in site design. Clarity, branding and speed are also among the elements on this excellent pre- site redesign list. Among their picks for great sites are the U.S.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JANUARY 28, 2009

A new b2b social media site called FYIndOut understands these dynamics, and is seeking to do for b2b buyers what epinions does for consumer products and Angie's List does for household services. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

NOVEMBER 16, 2009

Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

SEO 20

SEO Forrester Best Practices Adwords 20