Martech

JANUARY 4, 2024

He launched his first e-commerce site for Blockbuster Entertainment in 1995. LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Biznology

NOVEMBER 9, 2016

Is website speed a concern for your site? 79% of web shoppers who have trouble with website performance say they won’t return to the site again. If it takes more than 10 seconds to load, 30% will abandon the site. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Almost every site scored poorly. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. The findings? We can help.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. Launched in 2019 by G2Crowd, this one-day conference is all about getting the most value from B2B ratings and reviews sites. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Salesforce Marketing Cloud

APRIL 5, 2024

Prioritize keyboard accessibility in your app design Some users navigate sites with a mouse. According to a 2023 Forrester survey, 60% of companies have “top-down” support to build accessible products, and 65% of software decision makers report they’re implementing accessibility testing tools.

Design 98

Design Guidelines Forrester Barriers 98

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. The pandemic delivered both disruption and opportunity. trillion in the U.S. Why the Change?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Outbrain

JULY 10, 2019

Online advertising, digital marketing, and search engine optimization help create your business’s credibility, but you need more features on your e-commerce site to continue building trust with your customers. 1/ Professional looking, organized site. Your site should look legitimate and professional at first glance.

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Hubspot

MAY 12, 2020

While inbound marketing is vital for pulling general audiences and demographics to your site, service, or store, account-based marketing can help you to reel in prospects or qualified leads that are most likely to buy your product. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Engagio ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. As a result, more B2B brands are adopting ABM models to address these issues.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

Heinz Marketing

JUNE 23, 2023

After attending this year’s Forrester Summit, Matt Heinz (President of Heinz Marketing) and Domenic Colasante (CEO of 2X) continue the conversation off-site and online by inviting fellow CMOs Todd Grantham, Kerry Desberg, and Helen Baptist to the chat.

Marketing Analytics Tools 78

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 78

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. When you need to go back and ask for more, it can be on one topic that pops up on the site or in the app (or can be a short email).”. My site experience gets worse as you keep pushing products I’m not interested in.

Lead Ranking 127

Lead Ranking Lead Scoring Psychographics CMO 127

Conductor

NOVEMBER 11, 2020

Ensuring your site is secure and mobile friendly is table stakes. – Duane Forrester, Yext. But sites that have an e-commerce focus and blogs focused on “your money, your life” content are having a hard time recovering. – Duane Forrester, Yext. – Lily Ray, Path Interactive.

SEO 133

SEO Lead Ranking Lead Scoring Top of Funnel 133

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Brandwatch provides powerful insights for 85m+ sites.[/bw_banner_cta].

Analytics 95

Analytics Tools Best Practices Tagging 95

Content4Demand

JULY 13, 2021

Second-party data is usually collected from publishers, review sites or content syndication partners from visitors who’ve opted in. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. Here again, data is richer and comes with fewer privacy concerns.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” If there are too few accounts scheduled to attend, perhaps you can host an off-site cocktail reception for your targeted accounts and forego the sponsorship investment.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

NetLine

APRIL 23, 2024

Buyer-level intent data can be used to segment prospects into different categories, those who are probably just browsing and prospects showing strong signals of intent to buy — those who have done a lot of research and have spent a lot of time on your site and elsewhere exploring your product.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Biznology

SEPTEMBER 22, 2016

81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Forrester ). (GE Capitol). Global Web Index ). eMarketer ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

KoMarketing Associates

OCTOBER 12, 2017

I touched on this a bit during my presentation but the same thing applies to review sites. If review sites are showing up in key searches, you need to figure out how to be included in those review sites, even if it means paying for a listing. No, SEO is Not Dead.

Lead Ranking 168

Lead Ranking Lead Scoring Conference Search Marketing 168

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Read what real people are saying on online patient communities, health forums, and sites like Reddit. Google Discover has been a very important source of traffic, not only for publishers but for lots of sites. Understand the topics that drive Google Discover traffic to your site.

SEO 64

SEO Tips SERP Forrester 64

PathFactory

MAY 31, 2021

This might not be a tall order if your site is devoted to funny cat videos that half the planet will find adorable. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. But B2B buyers aren’t here for cat videos.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Conductor

NOVEMBER 15, 2019

Leading research and advisory firm Forrester recently performed an independent study on Conductor customers and found that, with Conductor, marketers save 4 labor hours per every piece of content created. Forrester discovered a number of ways SEO and content teams are creating process efficiencies and saving serious time with Conductor.

SEO 40

SEO Product Forrester Paid Search Agency 40

Exo B2B

JUNE 18, 2019

– B2B companies managed profiles on more social media sites than B2C companies. Although these figures have been compiled by LinkedIn, they come from studies made by other sources, including once again, HubSpot, Forrester and CMI, the latter being the most prolific in terms of studies. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Conductor

SEPTEMBER 26, 2019

This is a powerful tool for demonstrating the value of search and content, developed through an independent study by trusted research and advisory firm Forrester, and we’re excited to share it with you: CALCULATE YOUR ROI. This finding is from Forrester , one of the world’s preeminent research and advisory firms.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Timothy Hughes – LinkedIn : [link] Site WebSite/blog: [link] Tim is the CEO of Digital Leadership Associates and is the world’s #1 expert in the field of social selling. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Martech

MARCH 30, 2023

Platforms like Semrush and Ahrefs, for example, will show you the following: What keywords are users entering to find your website and the sites of your competitors? How are they accessing information from those sites in terms of device and platform used? Where are they in the world? What are the demographics?

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. For the first time, the percentage of U.S. Is the bloom off the rose? How about you?

Social Media 153

Social Media Facebook Forrester Media 153

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Sales reps were no longer able to meet customers on-site and needed an alternate means to communicate to keep business moving forward.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

6sense

NOVEMBER 2, 2021

Monitoring third-party review sites. Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Liveintent

DECEMBER 7, 2021

Coined by Forrester Research in early 2019, the introduction of the term “zero-party data” implies that there is a new source of data to tap into, one that is a more direct source than your customers themselves.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

SpotMe Blog

JULY 28, 2023

Customer reviews : We’ve explored the review sites G2 and Capterra to see what users say about these in-person event platforms. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Find out more about SpotMe on our about us page. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52