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The New Work From Home Norm is Driven by Tech Adoption of These Tools

Zoominfo

As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, what’s perhaps not so expected is the growth of more back-office tools — like payroll and electronic signatures. Source: ZoomInfo.

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How ABM strategies can accelerate marketing and sales velocity

Martech

It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Source: Auseh Britt. Why we care.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. Maturing of Influencer Marketing Tools.

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Does your organization struggle with follow-through? Reimagine your sales cycle steps to Seek to Serve™

Mereo

Most B2B sales organizations will consider the job complete at the contract signature. As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. What is the last step of your sales cycle? The goal has been reached, the quota met. All seems to be in order here.

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Powering Account-Based Transformation with Terminus & Sigstr

Terminus

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. Our excitement about this acquisition is founded in our actual usage, as Sigstr has been a part of our own ABM tech stack for years.

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Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus

While ads in outgoing email signatures carry no cost for placement or clicks, they have the highest click-through rate at.50% The company was recognized as a leader in The Forrester Wave : B2B Advertising Solutions, Q3 2022 report. It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact.

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Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus

While ads in outgoing email signatures carry no cost for placement or clicks, they have the highest click-through rate at.50% The company was recognized as a leader in The Forrester Wave : B2B Advertising Solutions, Q3 2022 report. It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact.