Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report also breaks down the analysis via a scorecard for each platform in some dozen categories spanning sales channel support, personalization, AI and machine learning, support services, and product vision, among others.

Forrester 65

Forrester Enterprise Management Work Management Marketing Management 65

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. Strategy workshops : We also released expert strategy services available to all our clients, including storytelling workshops, audience analyses, content audits, and more.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Influitive

APRIL 22, 2015

Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Forrester’s recommendation: Extend and elevate your existing retention efforts. The Forrester report stresses that B2B marketers are under as much pressure as their B2C peers to become customer-obsessed.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Flexible strategic services. A true enterprise platform marries technology and services together to help you achieve your goals. Get Support with Industry-Leading Services.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. They are a leading provider of enterprise applications, IT services and business consulting.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. Two industries have been particularly drawn to the product: retail and SaaS (software as a service).

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Seismic

MARCH 15, 2021

In many parts of the financial services world, everything also needs to be archived. Posting on social often feels like something that financial services professionals “should” do more than something that they want to do. Services (5.0/5.0) Services (5.0/5.0) It’s the dawn of a new era for financial services firms.

Marketing Management 52

Marketing Management Service Forrester Curation 52

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Biznology

JANUARY 13, 2022

One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. March 15-17, all virtual, Adobe Summit.

Conference 197

Conference B2B Forrester DemandBase 197

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy.”.

Work Management 118

Work Management Marketing Management Service Planning 118

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 20 Ajay Sachdeva Corporate Governance Advisory Services Contact Ajay Sachdeva Score: 41.14 27 Ashutosh Bhatawadekar Tata Consultancy Services Contact Ashutosh Bhatawadekar Score: 37.98 Brian Reid Brison LLC Contact M. 26 Karen Hardy, Ed.D

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. Closing Gaps Between Sales, Marketing and Customer Service – Pre-Sale and Post-Sale. Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Shiva Corporation and Forrester Research. His current research project is called “The Future of Services is Value Orchestration.” LinkedIn: Maribel Lopez (2.3K

Digital Transformation 113

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 113

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Marketing needs to do a better job of communicating on a one-to-one level and connecting what our products and services can do to make people happy. It’s directionally correct to make that point. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. The main culprit for the decline is a move to self-service. Another sign as to “The Death of a Salesman”? So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. As a result, B2B leaders looking to differentiate their customer service from competitors are struggling. Today’s B2B marketplace has shifted significantly.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Forrester forecasts one million U.S. Keep reading! jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They might request consultations, participate in demos, or ask more specific questions about your products or services. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. A custom learning experience to help customers get the most out of products and services. ” Why we care. The four components of the platform are: TinyTake Educate.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Communities 92

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 105

Marketing Management Research Forrester Customer Satisfaction 105

Seismic

MAY 15, 2019

Today’s financial services CMOs have a lot on their plates. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution.

Work Management 45

Work Management Marketing Management Service Forrester 45

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JANUARY 28, 2021

They’ll also take an interest in once unexciting technologies like video conferencing and collaboration tools, phone services, VPNs, and virtual desktops.” — Forrester Report, Returning To Work: How To Prepare For Pandemic Recovery, April 20, 2020.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Vidyard

AUGUST 28, 2017

To keep up, modern customer support teams are turning to social media, video, and service design for answers. As Shep Hyken, an expert on customer service and New York Times bestselling author wrote in Forbes , “Great companies don’t put customers on hold for extended periods of time.”

Service 61

Service Trends Paid Search Agency Gartner 61

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. It employs specialized teams to handle regulated markets such as financial services. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Marketing AI 89