KoMarketing Associates

NOVEMBER 18, 2014

Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. It provides insight into how B2B vendors need to reconsider digital marketing initiatives to keep up with buyer demand and expectations.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Considering that over half of all B2B buyers search for products or vendor information on social media, it’s a smart move to use the channels that they’re using.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. B2B buyers want to determine if the vendor is reliable, can be trusted, and knows what they are doing. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Vendor comparison.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Vendors have traditionally tailored content to the awareness and purchase stages. Target striking distance keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

SEPTEMBER 11, 2018

This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Forrester revealed that 60% of customers do not want any interaction with salespeople. And 62% have developed their own criteria to select the right vendor.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Marketing Insider Group

MAY 4, 2021

Back in 2018, 66% of B2B buyers told Forrester that companies give them way too much content, and 57% said most of it is totally useless. You have 13 of such opportunities during the average buyer’s journey before they choose a vendor. Unfortunately, content marketing without empathy is just marketing. Marketing Charts.

Content Marketing 363

Content Marketing Planning Content Paid Search Agency 363

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. And over 2/3 of the SERP clicks go to the top 5 search results: . If you can’t nab a high spot at the moment, pay-per click ads get you that comparable top-of-SERP attention. . Empowered Buyers.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74