Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. Fortunately, there are ingredients that distinguish great SEO proposals. What makes a great SEO proposal?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. For example, there’s no point in sharing a piece of content on improving your SEO strategy to an agency which outsources this. .

Organization 105

Organization Personalization Effectiveness Forrester 105

SmartBug Media

NOVEMBER 11, 2019

Optimize Your Site for Local SEO. According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. Optimize Your Site for Local SEO. Leverage Paid Social.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. A properly SEO-optimized brand site is one that has an innate understanding of its target audience and personas.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

Martech

MARCH 30, 2023

Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. One of which, surprisingly, is… AI and the future of marketing Many marketers are discussing the impact of generative AI on content marketing, SEO and more. How long did it take?

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. And then figure out areas where SEO can best contribute to that work.”. Read posts about SEO tools and strategies in the ClearVoice blog.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Check out our post a few months ago on LinkedIn for B2B SEO as well as LinkedIn’s own resources for company page development.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. That’s empathetic listening. And’s it’s a deeper level than active listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

BOP Design

APRIL 16, 2018

A Corporate Executive Board survey found that B2B buyers complete 60 percent of the purchasing process before they speak with a company representative. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. Increase SEO Keyword Usage.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy B2B 48

Conductor

APRIL 28, 2020

3 Ways Affected Industries Can Strengthen Their SEO Strategies with Lessons From Professional Sports Lockouts. This has inherent inefficiencies, and in the world of SEO and content, they’ll already be behind the companies that “stayed in shape.”. Moreover, many SEO and Content teams still operate in silos.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 64

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. Potentially useful?

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

Content Standard

SEPTEMBER 30, 2014

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. The recent Curata study suggests that marketers focus too much on quantity and SEO and not enough on quality and context.

Studies 40

Studies Planning Marketing Management Forrester 40

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. PwC) Customers are 2.4x

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Read more on SEO Best Practices for Landing Page Optimization.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hubspot

SEPTEMBER 11, 2018

In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. So many resources make SEO complex. In short, SEO drives two things — rankings and visibility. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Conductor

JULY 6, 2022

That’s why you need a focused approach to implement enterprise search engine optimization (SEO) strategies that get results. Enterprise SEO aims to improve organic search visibility for large businesses, often in the Fortune 1000, by focusing on both high-level and more granular SEO approaches.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Content Standard

DECEMBER 16, 2016

“One of the most compelling uses of content automation with natural language generation is positive impact on SEO, particularly for the e-commerce space,” said Laura Pressman, marketing manager at Automated Insights. These descriptions have included SEO and tailored to desktop and mobile delivery. Forecasting.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Hubspot

MARCH 15, 2019

You can engage in social listening , conduct surveys , gather data on customer sentiment via net promoter score (NPS) , or collect feedback by calling or emailing and simply asking. One way to validate that people are looking for solutions to their 'problems' is through keyword research," says Nathan Gotch of Gotch SEO.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. These have always been your main SEO focus. The buyer journey starts when someone starts to do research on the web to increase their understanding of a problem they want to solve.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Try polls and surveys to gather data. Do you have any strategies for this? Achinta Mitra July 29, 2010 at 10:32 am @Shareef, Thanks for visiting and commenting.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Their graph and chart-rich blog posts reveal some of the latest and most significant findings culled from major research reports and surveys.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). SEO and Content. What kind of content do customers want? Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

SEPTEMBER 14, 2020

SEO and Organic Search Stats. Approximately 64% of marketers invest in SEO strategies and tactics. SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. Posts that reach the highest number of shares are more than 3,000 words long.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. For off-page SEO, be sure to include local SEO in your strategy and submit back-linked content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Porch Group Media

AUGUST 3, 2021

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. Source: Forrester).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Content Standard

NOVEMBER 27, 2017

Where had all the SEOs gone—were they excluded from our calls? For a simple and elegant explanation to our question about SEO and search marketing priorities, we reached out to the leaders in the space. Backlink building and keyword stuffing galore—these are the SEO’s tools. Or were they declining our meeting invitations?

SEO 55

SEO SERP Paid Search Agency Planning 55

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 ” Brendan McConnell of Premium SEO NZ agrees. million words. Ask for it.”

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Conductor

APRIL 29, 2021

Businesses are doubling down on SEO: Because of the shift to digital, businesses are focusing on getting their website found. In fact, we surveyed marketers and more than half of them stated that SEO is more essential during this time. How SEO, Content, and Web Teams Work Together in Organic Marketing. #

Organization 59

Organization Tips Work Management Marketing Management 59