Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. The left brain puts the data and the math into the segmentation, the scoring and improving the odds of campaign success.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value?

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

KoMarketing Associates

SEPTEMBER 28, 2017

The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly. List data segmentation (37 percent), testing and optimization (35 percent) and social sharing (33 percent) have also been effective for email marketers.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. UGC’s hidden power is in its ability to scale, enabling marketers to expand exposure across new platforms and extend its reach to new audience segments.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. The report also offers insight into three key segments within the market: competitor, product type, and end use/application. Key Findings from the ABM Benchmark Survey. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Heinz Marketing

MAY 17, 2023

Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Personalization Automation Case Studies 52

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Data silos alone can kill an otherwise well-designed go to market plan, as nearly half of marketers recently surveyed said data silos were their biggest obstacle to success. Significant.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

MAY 4, 2022

The marketers should also note if their brands are surging for competitor keywords , segmenting out those associated accounts. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Martech Advisor

APRIL 6, 2020

In simple terms, a better understanding of your customer’s likes and dislikes, smarter segmentation, and a higher return on investment is what predictive analytics does for your email-marketing program. Forrester surveyed 579 marketing decision-makers to help you answer this question. Image Source: theschooloflife.com.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Martech

SEPTEMBER 28, 2021

For instance, sales can pull together dormant accounts that might have been inactive for a year or more, and marketing can target a campaign specifically to this segment. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Scaling ABM with technology.

Account Based Marketing 99

Account Based Marketing ABM Campaigns Paid Search Agency 99

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. It enables more effective audience segmentation and helps optimize conversions. Personal relationships. E-commerce is an essential part of a modern business strategy, but it’s not enough by itself.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Martech

JULY 29, 2022

Can we segment and view accounts by multiple criteria? Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Are they showing us our “must-have” features? Does the tool help identify target accounts? Why we care.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SmartBug Media

NOVEMBER 11, 2019

Segment Email Marketing. According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. Segmented Email Marketing. How to Generate Leads With Your Digital Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. You may want to segment your leads into high, medium, and low priority. Are they going to Forrester? 73 percent say intent accelerated their pipeline. Are they going to G2?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Using data to provide targeted messaging and offers to specific segments of your audience. Dig deeper: What is personalized marketing and how is it used today?

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under. Customer satisfaction survey data. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Cintell

JANUARY 27, 2016

of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Train new employees on persona segments just as much as you train them on your products and services.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Since their pivot to targeting in-market accounts, Planful has seen: Over 15% of accounts in a target segment increase their buying stage. A different kind of B2B buyer.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. Focus on zero-party data. Marketing preferences. Double opt-in.

Privacy 98

Privacy SMS Opt-out Open Rate 98

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute. Time spent in creating content ? equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Porch Group Media

SEPTEMBER 12, 2019

While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capabilities in place to support one. Forrester). Why the Customer Experience Matters. So why does the customer experience matter? years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

KoMarketing Associates

SEPTEMBER 14, 2013

That said, eCommerce and distributors / resellers seem at odds, but you have to segment the problem and look for the right tools to overcome what seems like an obstacle. The first step is segmenting the problem. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

PureB2B

JULY 19, 2021

Lead segmentation: segmenting leads based on their information, habits, and actions (e.g., According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. . · Lead magnets: incentives that encourage potential customers to become new leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

Lead segmentation: segmenting leads based on their information, habits, and actions (e.g., According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. . · Lead magnets: incentives that encourage potential customers to become new leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62