Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 98

Marketing AI Enterprise Management Features Marketing Management 98

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

KoMarketing Associates

APRIL 21, 2020

In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results. Marketers’ Current Use of AI. Previous data indicates that they are still learning to utilize this form of martech.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. And this needs to change.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Content marketing goes beyond traditional company brochures; it involves creating custom content that resonates with targeted customer segments, increasing the chances of converting leads into sales. However, this data is often fragmented and outdated.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. This could involve segmenting your email list by industry, job title, or previous content downloads. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. The left brain puts the data and the math into the segmentation, the scoring and improving the odds of campaign success.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. So make sure you nurture each segmented list of prospects with tailored cadences that include engaging information that speaks to their goals, needs, and challenges.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Peter Fader, author of Customer Centricity, defines customer-centric Marketing as looking at a customer’s lifetime value and focusing your marketing efforts on highest-value customer segments in order to drive profits.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Zoominfo

MAY 31, 2022

Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. However, external research may not meet the exact specifications for your addressable market, and estimations may carve out or tack on additional segments.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

MAY 8, 2020

Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is. It’s a set of guideposts that can be used to operationalize list-building through further segmentation, modeling, and targeting.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Engagio

NOVEMBER 15, 2022

In this session from Forrester B2B Summit, Steve Komlos from Splunk discusses how his team identified baselines across key segments to create their account-based go-to-market plans. The post Splunk Shares How to Operationalize Industry Initiatives in B2B appeared first on Demandbase.

DemandBase 48

DemandBase Forrester B2B Segmentation 48

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Porch Group Media

JANUARY 14, 2023

Emails that contain personalized offers are 26% more likely to be opened Personalized emails have 6x higher transaction rates Segmented and targeted emails generate 58% of all revenue Personalized CTA leads to an increase in conversion rates by 202% as compared to non-personalized CTA. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

chiefmartech

NOVEMBER 11, 2020

This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. 14 sectors, sizes & segments. You think there’s a lot of martech , right? ” His prediction isn’t a random large number.

Work Management 111

Work Management Marketing Management Forrester CMO 111

Martech

OCTOBER 21, 2021

Effective CX strategies are experience-driven — companies employing them see 18 times faster revenue growth than other brands, according to a Forrester study commissioned by Adobe. They rely on marketing databases and dashboards to analyze many customer channels, all to remedy any issues and understand their market segments.

Organization 102

Organization Paid Search Agency Conference Digital Transformation 102

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

KoMarketing Associates

SEPTEMBER 28, 2017

List data segmentation (37 percent), testing and optimization (35 percent) and social sharing (33 percent) have also been effective for email marketers. When it comes to strategy, most respondents (50 percent) claimed that message personalization was the most effective tactic, followed by utilizing meaningful calls-to-action (38 percent).

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

ClearVoice

JULY 7, 2023

Understanding Audience Segmentation Audience segmentation is the process of identifying subgroups within your target audience. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%. You may base these segments on behaviors or characteristics.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Engagio

MAY 3, 2021

The Demandbase Data Cloud is the only solution that enables API access to the five key B2B data assets and data management : Firmographics (InsideView) : Includes essential information on companies such as financials, employee counts, market segments, industries, location, and contact details.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

LeanData

FEBRUARY 10, 2022

The result is an Enterprise segment pipeline marked by variability. Market power – growth & share in your target market segment(s). First, any targeted segment needed to be visible, big enough to matter, yet focused enough to allow LeanData to capture meaningful share. Formulate tentative ICPs. ICPs rise to the top.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. These segmentations then become the fields you want to pay particular attention to when doing a database audit.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Martech

OCTOBER 22, 2021

The foundational technologies that help marketers target these segments are called identity resolution platforms. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. Identity resolution technology connects a growing number of identifiers to one individual.

Work Management 95

Work Management Marketing Management Privacy Marketing Proposals 95

Only B2B

MARCH 6, 2024

Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. Can sales and marketing work together to identify our target accounts?

Account Based Marketing 121

Account Based Marketing Work Management Marketing Management ABM 121

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. Sales Funnel Efficiency : Effective lead scoring streamlines the sales funnel by focusing resources on leads with a higher likelihood of converting.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62