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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). 90% click through on a website that is on the 1st page (source: Search Engine Watch ).

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. source: Forrester ). source: Forrester). The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. source: AdAge ).

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Grow Your Wiki

Buzz Marketing for Technology

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. The Symposium will be held on Monday, 30 June from 2-7 PM at Faculdade de Engenharia da Universidade do Porto / The Faculty of Engineering of the University of Porto.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Reverse Engineer CX Success. The Hero's Journey. Make your customer the protagonist of the story.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

This is terrific for search engine optimization and pulling traffic by being findable. Forrester Blog for Interactive Marketing Professionals. With a 5 – 7 minute online engagement time, they have solid evidence that the content hooked people. You see, they did something really smart. Does viral work for B2B marketing?

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Guide Your Buyers Through the Customer Journey with Social Media

Adobe Experience Cloud Blog

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Use the search function in the native social platforms.