ViewPoint

MARCH 6, 2014

After all, content is the “fuel” that drives the social media engine, right? Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Some of it is direct marketing, such as email, display, and PPC search.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Search Engine Land ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

OCTOBER 24, 2017

Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. On Search Engine Journal , writer Clark Boyd dug deeper into this topic by looking at the Consumer Barometer, a survey tool.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

SmartBug Media

NOVEMBER 11, 2019

According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. Organic search is arguably one of the most valuable long-term lead generation strategies. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. The report also does a “deep dive” into organic search, paid search, and social media metrics. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). 1 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. All of this content is optimized for the search engines. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

JANUARY 10, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view. This is as simple as using Facebook’s search bar on Facebook. Demand Gen Report.

Research 100

Research Campaigns Tips Content 100

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Biznology

SEPTEMBER 22, 2014

89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Search Engine Journal predicts that in the year 2020 video content & visual storytelling will continue to rise. Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Content Marketing Demand Generation Search Engine Marketing Blog Social Media Strategies' And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). Think about it this way: A buyer types an inquiry (question) into a search engine. According to the B2B Buying Disconnect Report from Trust Radius , B2B tech buyers hate non-personalized communications. This opens space for them to ask the next question.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Martech Advisor

JANUARY 10, 2020

But many marketers are still only looking at big data and survey data, forgoing a chance to gain a deeper understanding of what makes their customers want to either keep returning to the brand or to move on. Data from research using surveys, focus groups, qualitative interviews, etc. Prioritize Authenticity. The New Paradigm.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). Find the right one and and you’ve found an invaluable asset.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. What the Survey Results Say. Social media and search [are] not media," said Clifton, during the panel discussion.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

KoMarketing Associates

SEPTEMBER 14, 2013

They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. B2B Search Engine Marketing Blog' Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Commerce (11.0%) and search (4.7%) account for the rest.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Mx Group

AUGUST 8, 2018

And in fact, personas are one of the hottest B2B topics searched for online. Email open rates are five times higher for companies using personas (Forrester). Listen: Leverage 1:1 phone interviews, online surveys or in-depth conversations with experts to gain buyer insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

BOP Design

APRIL 16, 2018

A Corporate Executive Board survey found that B2B buyers complete 60 percent of the purchasing process before they speak with a company representative. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. Customer Reviews Aren’t Intrusive.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Search engine optimization ROI. ' @chadbuleen | #ROI | #contentmarketing Click To Tweet. Social media ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

SnapApp

JANUARY 4, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view. . This is as simple as using Facebook’s search bar on Facebook. Content Marketing Institute.

Research 61

Research Campaigns Tips Content 61

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 93% of online experiences start with a search engine. Semrush) 75% of users don’t look beyond the first page of search results. DemandSage) 49% of marketers believe organic search yields the best ROI. DemandSage) 49% of marketers believe organic search yields the best ROI. of global web traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Martech

MARCH 27, 2023

Marketers should be able to analyze data from various channels such as paid search, email, display ads and social media to identify opportunities for improvement and provide actionable insights. In most cases, initiatives that require in-depth customer analysis using survey data happen quarterly or bi-annually.

Paid Search Agency 24

Paid Search Agency Planning Budget Programs Marketing Budget Creation 24

Conductor

APRIL 28, 2020

Furthermore, when you complete a migration, it takes time to recover organic search traffic and rankings while Google indexes your “new” pages. As an example, if you’re an airline, you need to be well versed in how your brand appears in search results for “how to cancel flights on xyz airline” or “refund policy for xyz airline.”

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Outbrain

JULY 26, 2022

According to a recent survey , 49% of consumers would be comfortable buying a car via a direct-to-consumer experience, 44% would buy online with a curbside pickup from a retailer or dealer, and 24% are willing to test drive virtually! According to Forrester, people consume an average of 11.4 pieces of content before purchasing a car.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Reverse Engineer CX Success.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Facebook has surpassed YouTube for the most desktop video views per month, and the social network jumped from four billion views to 12 billion in just one month, Search Engine Journal reports. The Value of Video. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Outbrain

JULY 10, 2019

Online advertising, digital marketing, and search engine optimization help create your business’s credibility, but you need more features on your e-commerce site to continue building trust with your customers. According to a survey by Baymard , respondents prefer seeing these trust signals online: Norton Secured (40.9%).

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Achinta offers his industrial clients marketing for engineers by an engineer. {

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Bing announces Tweets to appear in search results. Yahoo stops using meta keywords for search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

APRIL 27, 2015

A search engine exclusively for inbound marketing and consumer statistics? Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

OCTOBER 31, 2019

But Dipanjan Chatterjee, Forrester’s principal analyst, warns that the CMO who limits their focus does so at their own peril. ” “To fixate on one slice of marketing that is focused on communication is to turn away from the other three slices that feed the profit engine,” he writes.

Creativity 41

Creativity Trends CMO Top of Funnel 41

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. However, new research shows that most buyers rely on vendor relationships and recommendations and not search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40