Digital B2B Marketing
APRIL 2, 2013
In most B2B organizations, Salesforce.com or a similar solution is the system of record. Measure the impact of your overall marketing mix using sophisticated statistical models. The image is Forrester’s reimagined sales funnel. The problem doesn’t begin with marketing though.
LeadSloth
OCTOBER 16, 2009
According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Sales Force Automation software (primarily Salesforce.com). Of your high school or college friends, how many were into mathematics and statistics? But that percentage is rapidly growing. Email Marketing.
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Customer Experience Matrix
AUGUST 21, 2009
The official launch will be in November at the Salesforce.com Dreamforce conference.) The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow. But what matters for now is the vision.
Hubspot
APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 5) Stay organized with a CRM. 6) Use video as a sales assist.
B2B Marketing Zone Posts
MAY 3, 2010
In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Which was an interesting statistic no doubt for many of us in business today. When I first started PR, there were just a handful of analyst firms with a few independent firms. But Facebook?
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