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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean?

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. That collaboration is crucial because the content itself is so crucial.

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3 Steps to Become a More Agile Marketer Today

Allocadia

Running an agile marketing team isn’t just about moving fast, it’s how marketers “ figure out what the right thing to be doing is, as quickly as possible ,” according to Forrester. And that’s where agility comes in. Marketers need to connect investment data to their results data.

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

In most B2B organizations, Salesforce.com or a similar solution is the system of record. The image is Forrester’s reimagined sales funnel. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?

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13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Lori Wizdo, Forrester Research, Inc. About: Principal Analyst at Forrester Research focusing on Technology Marketing. Why famous? Why famous? Why famous?