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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Principal Analyst, Forrester Research. President, Co-Founder @WorkOutLoudNow with over 20-year of marketing, sales operations and business development, and I have passion for fostering collaboration. Senior Vice President of Sales, Marketing, and Partnerships at Digital River, a Cloud Commerce and Payments Company. Charles Betz.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The results speak for themselves: it got Gigamon 1465 leads and a 43% rise in sales. Guest post by Cheryl Joy.

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages).

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”