sales Forrester Related Topics 
Marketing Interactions
APRIL 14, 2019
Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Invite Sales to Step into Existing Conversations.
Marketing Interactions
NOVEMBER 29, 2021
Unless it’s a demo form—and sometimes not even then—filling out a form does not make someone a lead who is sales ready. If it did, sales reps wouldn’t shun your MQLs. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. That’s an increase of 47%.
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Marketing Interactions
MARCH 25, 2023
A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Your sales reps will fixate on the last conversation they had with a specific customer – focusing on whatever stood out to them the most. You can’t find this with data alone.
Marketing Interactions
JANUARY 30, 2017
According to Forrester, two-thirds of CMOs are now responsible for customer experience. In a B2B complex sale, this means nearly 7 of them, according to the latest research from CEB. As marketers, we are more and more becoming the stewards of the customers’ experience.
Marketing Interactions
SEPTEMBER 30, 2018
According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Becoming radically relevant is achieved when marketing, customer service and sales have adopted the outside-in approach with commitment that matches capabilities.
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