Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers. ” Face it – you’re not even that surprised. .

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Was it the creative? Where it ran?

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

Brandpoint

JUNE 18, 2020

research shows 92% of marketers considered it an important part of their marketing strategies, and 88% confirmed video provides them a positive ROI. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Even before COVID hit the U.S.,

Work Management 118

Work Management Marketing Management Service Planning 118

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. series on Youtube. Additionally, consider livestreaming some of your content.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. Read more on How to Assimilate Competitive Benchmarking in Social Media. Contact us.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. series on Youtube. Additionally, consider livestreaming some of your content.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Why is Database Marketing Important for ROI? Proving ROI when top-of-funnel leads convert to sales-qualified opportunities in 30, 60, 90+ days can be challenging mountains to climb. How Does Leveraging Databases Help Drive ROI? Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

NOVEMBER 1, 2016

Getting your product and messaging in front of browsing eyes may not have an easily direct ROI, but it certainly keeps you top of mind when it comes time to shop or purchase. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. The only people that see your tweets, status updates, foursquare check-ins, and notifications of your new YouTube musings purposefully signed up for the privilege. These are the ways social media is different. But in other ways, it’s largely the same. Market Size. Audience Count.

Social Media 119

Social Media Media Digg Opt-in 119

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

SnapApp

NOVEMBER 3, 2016

There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. Just like in YouTube videos where link out overlays and related content can be added to any video, your marketing videos can have those, too. People like video. And that reason is cat videos.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Contact us.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

KoMarketing Associates

NOVEMBER 10, 2021

It can also increase your ROI. Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Forrester, 68% of people don’t think brands share interesting content. . For B2B brands, LinkedIn remains the most effective platform.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Adobe Experience Cloud Blog

DECEMBER 29, 2015

If an astounding ROI business case is delivered with incontrovertible logic and a burning call-to-action to an audience of people who are dozing off, it isn’t going to be effective. And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. Consider sponsoring shows, content and YouTube channels that are popular with your target audience.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

ClearVoice

JUNE 19, 2023

YouTube came at a close second with 2.5 Social media insights: Video statistics According to a HubSpot survey, short-form video has the highest ROI of any marketing trend and will remain popular in 2023. In a Forrester report , Reels account for 30% of the time users spend on Instagram. billion to 4.76 billion MAU.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it? CoSchedule ) 73% of B2B marketers use YouTube to distribute content. Millennials make 73% of all B2B buying decisions. Nearly two thirds of decision makers are in the 30-40 age range.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. YouTube Statistics. YouTube is the preferred form of social media marketing worldwide. YouTube is the preferred form of social media marketing worldwide. Forrester ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Here’s a one of their videos from YouTube. They need to see verifiable results and not just screen shots in our online portfolios.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. Forrester ). (Overthink Group). Marketingsherpa ). LinkedIn ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content. Social Media Video Statistics 3.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

NOVEMBER 30, 2023

Fortunately, artificial intelligence tools like Skyword’s ATOMM have made atomizing content a cinch, letting more marketers reap its benefits — like improved ROI and a reduced workload. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. recently found.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

MARCH 16, 2017

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Atomic Reach

DECEMBER 17, 2018

If you have a great resource like an ebook that has generated a lot of sign-ups to your newsletter, and you know that your audience spends a lot of time on YouTube, you could then repurpose it into a video for that platform. pieces of content before making a purchasing decision, according to Forrester. Finding Content Gaps.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Content 75