Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. In-person events, digital marketing, and content marketing once again captured the top three spots in our 2015 survey, consuming over 40% of working dollars.” ” – Forrester Research. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Meanwhile, Terminus and Dun & Bradstreet are unifying around a CDP. More M&A. Why we care.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Read next: How marketing ops improves ROI through campaign performance and budget management.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Sales enablement Includes playbooks, ROI tools, and battle cards 4. But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

OCTOBER 8, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 105

Account Based Marketing ABM Ideal Customer Profiles Profiling 105

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Belief in the sales value of ABM. Harmony across marketing campaigns. Image: Renegade. Neisser said.

Account Based Marketing 144

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

The Point

SEPTEMBER 25, 2018

2) an inability to show sufficient ROI from their original investment. These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. (Our

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Martech

OCTOBER 6, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 107

Account Based Marketing ABM B2B Forrester 107

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. However, overcoming the discussed challenges is vital to maximizing the ROI of your intent data investment.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Martech

NOVEMBER 30, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

JULY 18, 2022

Increased marketing ROI. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. ABM helps solve this problem by putting the right messages in front of key decision-makers at target accounts. Why we care.

Enterprise Management 100

Enterprise Management Account Based Marketing Work Management Marketing Management 100

Martech

OCTOBER 28, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

MAY 4, 2022

“You can measure everything kind of top-to-bottom, from email performance all the way down to the deals that you book and ROI,” said Cerretani. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 110

Account Based Marketing ABM Webinar Metrics Effectiveness 110

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Value is a requirement, with 90% of purchase decisions requiring ROI justification, however, 93% of channel reps just “show up and throw up”, selling on features and price vs. value.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Liveintent

MARCH 26, 2020

As Forrester found, 89% of marketers say the email address is their most important piece of customer data. And email marketing done right can drive 122% ROI. Marketers have long understood email to be key to driving purchases. Now, publishers know email can hold the same power for them. Email drives subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". This report was based on a global survey of customer experience professionals that produced 1,114 responses.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. There’s no better way to prove the value of your solution than an ROI calculator.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. Customer Feedback.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Customer satisfaction: This can be measured through customer feedback surveys, ratings and reviews.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129