Best of 2009: Social Media Marketing, Part 1
Webbiquity
JANUARY 10, 2010
ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.
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