Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Inbox Insight

NOVEMBER 13, 2018

This is according to a study by the American Marketing Association. B2B marketers today have access to some incredibly powerful tools and detailed, real-time reporting, but don’t dismiss the older channels! Email remains an extremely powerful tool for content amplification. Why you should use a mix of media. Paid media.

Paid Content 49

Paid Content Top of Funnel B2B Marketing Content Marketing 49

B2B Marketing Zone Posts

JULY 7, 2010

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. Your goal is Brand ROI.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40