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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. Using webinars for post-sale engagement is an untapped opportunity.

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Learn How to Calculate SEO ROI: The Conductor + Forrester ROI Calculator

Conductor

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.

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Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. HQLs Pros: Higher Conversion Rate: HQLs are much more likely to convert into paying customers, maximizing your ROI.

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4 Key Marketing Metrics for Social Media That Will Prove ROI

Adobe Experience Cloud Blog

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. That said, in this blog, I’ll cover four key social media metrics that will prove ROI. So, unlike engagement, which provides actual statistics, reach serves more as an estimate.

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Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?

Walker Sands

In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI. to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC.