KoMarketing Associates

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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. Marketing with Analytics for the Future.

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Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

Forrester research shows that less than 1 percent of leads turn into customers. What can marketers do to trim the amount of time it takes for them to see an ROI from their ABM efforts? Ensuring that their ABM implementation is solid and well-planned weighs a lot heavier than the amount it takes for results and ROI to show.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Personalization is key for delivering better customer experiences, increasing loyalty and generating measurable lift in business results/ROI. 5 B2B Marketing Best Practices You Can’t Ignore.

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Report: Many Marketers Still Lack a Sufficient Identity Resolution Program

KoMarketing Associates

Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” Measuring Marketing ROI ‘Too Soon’. When it comes to assessing overall marketing performance, previous research indicates that marketers may be too quick to gauge the ROI of their campaigns.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). ” View the full report. Optify B2B Lead Generation Report. View the full report.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

It can also increase your ROI. Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Forrester, 68% of people don’t think brands share interesting content. . For B2B brands, LinkedIn remains the most effective platform.