Email Tools and Forrester's Best & Worst of Email Marketing
Anything Goes Marketing
MARCH 11, 2007
There are few different ways that you can evaluate email usability, effectiveness and ROI. Do you actually measure your overall email effectiveness in terms of ROI? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys).
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