Report: Marketers Still Challenged to Find a Single Source of Data
KoMarketing Associates
MAY 4, 2021
Airtable recently published its “Marketing Trends Report,” and statistics showed that marketers believe between 20% and 49% of data is duplicated in multiple places, such as spreadsheets, docs and apps. This suggests that there is not a single source of data that marketers can turn to for all of the information they need.
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