KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. But at the end of the day, the only types of buyers that really matter are the ones relevant to your business. Key B2B Buyer Journey Statistics to Learn From .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. You can find an overflow of statistics. Above, the maturity according to CMI and below, according to Forrester. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. Email List Segmentation By narrowing email lists to targeted lists, your audience will find your emails more relevant and focused to their personalized preferences.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. All they need to do is communicate with a bot, and all relevant information will appear on their displays.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.”

Social Media 134

Social Media ROI Social Marketing Media 134

Martech Advisor

APRIL 6, 2020

Predictive analytics also leverage artificial intelligence, machine learning, statistical algorithms, and modeling to analyze existing data and predict imminent changes. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. High-quality, relevant content is increasingly the focus of search.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80

SEO Forrester Wikipedia Keywords 80

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 110

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 110

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This will help you boost the site traffic by staying more visible and relevant to consumers.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

chiefmartech

JULY 14, 2020

Statistical Self-Similarity and Fractional Dimension. However, if I’m walking my dog along the water’s edge, the richer close-up contour of the coastline is suddenly much more relevant. It’s a fractal. Of course, practically speaking, the limit of useful measurement stops far short of infinity. But you get the point.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics. Detail how you went about the selection process (industry-defining reports, referrals, etc.),

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Webbiquity

APRIL 20, 2010

Robert Boman advises using a set of basic techniques for capitalizing on email clicks to convert readers, such as carrying through with consistent imagery, repeating the call to action that drew in the reader, keeping your message relevant and not making readers hunt for the next step to take. Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

KEO Marketing

MARCH 30, 2017

Content marketing is a strategic campaign of creating and distributing valuable and relevant educational content to attract and retain a targeted audience. What is important is that this content is relevant to the prospect audience and useful for them. Source: Forrester Research). Content Marketing. Source: Demand Metric).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Media Stats Statistics 159

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This will help you boost the site traffic by staying more visible and relevant to consumers. And that statistic tends to grow as virtual assistants become popular. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Instagram Statistics. LinkedIn Statistics. YouTube Statistics. 42% of the world's population uses social media.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

KoMarketing Associates

JANUARY 18, 2018

While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. SEO and Content. 45% of Enterprises are Investing More Than $20,000 on SEO Each Month. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

FEBRUARY 10, 2020

According to Forrester , experience-led companies have 1.6x At a time when digital transformation is spurring across many of the B2B organizations, the brands need to prioritize Customer Experience Management (CXM) to collect truly relevant customer information to drive revenue growth. higher brand awareness, 1.5x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. Generation X (39 – to 53 – year-olds) watch more than 1.5

Statistics 64

Statistics Youtube B2B Marketing B2B 64

EveryoneSocial

JULY 31, 2018

Some quick content marketing statistics: The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. This can help your company come up with content to write about and you’ll find other terms or phrases that might be relevant to your industry.

Research 79

Research Effectiveness Branding Brand Identity 79

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

B2B Digital Marketer

MARCH 23, 2021

With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field. This makes them interested in you. It all starts wit the best strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52