Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently. Capture Buying Signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

APRIL 27, 2015

Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. They likely create a workaround.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40