ClickZ

JUNE 26, 2019

According to Forrester, today’s consumers use an average of four different devices each day. We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

Only B2B

OCTOBER 20, 2020

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. According to the Forrester research, companies that proved excellent in the lead nurturing were able to generate 50% more sales ready leads that too at lower cost, compared to other companies.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

6sense

AUGUST 27, 2021

Based on your historical data — as well as the recency, frequency, and significance or an account’s intent and engagement signals — this model produces a numeric score as well as a classification in one of five buying stages: target, awareness, consideration, decision, and purchase. Predictive Model #5: Account Reach.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Source: Forrester , 2021). Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

APRIL 27, 2015

Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. Just Bought.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48