Forrester and Reachforce - B2B Marketing Zone

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Business Brainz

JULY 11, 2021

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Because of this, the need to align sales and marketing is even more. Sales and marketing alignment drives positive business results such as higher ROI and growth. Instrumenting account-focused campaigns.

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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B2B Marketing Zone

Scaling every stage of your ABM Program with Insight

B2B Lead Management Market Heats Up

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