Forrester - B2B Marketing Zone

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

NOVEMBER 21, 2014

Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. Forrester Web Analytics Report for Enterprise from WebTrends. Now we have dashboards for just about every marketing software we use.

Enterprise Management

Enterprise Management Paid Search Agency B2B Marketing Marketing Management

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to track engagement and conversion rates and improve our marketing to increase both. We need to add value and engage with customers.

B2B Marketing

B2B Marketing Planning Brand Identity Branding

B2B Marketing Zone

B2B Marketing Traction

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketers: Is Your Online Brand Working?

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