Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

SpotMe Blog

JULY 28, 2023

There are many in-person event platforms available, ranging from free open-source options to enterprise-level software. If you’re a life sciences or pharma company, you likely host a range of different events, from advisory boards to investigator meetings or satellite symposia. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

SpotMe Blog

OCTOBER 7, 2023

The options range from simple scheduling apps to robust event management platforms. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. First, 30% of the surveyed buyers said they would disengage from a vendor whose values don't match their own.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

SpotMe Blog

JULY 21, 2023

Cost Event registration software is available at a range of price points. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. ” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

KoMarketing Associates

MARCH 3, 2014

But there is a bigger story here; the one that speaks to the fact that the B2B vendor is losing more and more control of the message they want to try to convey to their potential buying audiences. Buyers no longer need to rely on vendor information. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Martech Advisor

DECEMBER 12, 2019

The conference has been known for pulling vendors from the SaaS industry to launch their products at this forum. Even for marketing and CX professionals from other industries, it promises deep learning through a varied range of topics of discussion. LOMA Customer Experience Conference 2020. When: March 25-27, 2020.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. As fintech continues to permeate the banking industry, these technology vendors need access to data and insights around how their solutions will impact financial institutions.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

DECEMBER 8, 2021

One challenge B2B marketers face is making sense of the vast range of job titles and department names used across their target accounts. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. That includes B2B buyers, of course.

Account Based Marketing 70

Account Based Marketing Buy Process Marketing Automation Services 70

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. Vendor or Partner Silos Collaborating with external vendors, partners, or suppliers often involves sharing and managing data.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content.

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Terminus

JANUARY 12, 2022

Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM. You can read more about Terminus Leader placement in the The Forrester New Wave : ABM Platforms, Q2 2020 report along with our dominant Leader placement in The Forrester New Wave : B2B Standalone CDPs, Q4 2021 report.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Terminus

OCTOBER 6, 2021

The range and depth of marketing and sales tech available has never been so robust. Terminus is the only vendor with a standalone and embedded CDP purpose-built to fix this huge problem. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. That is crazy.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim — in the 3% to 4% range. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. And sales are very good. 3: Essential metrics.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean? Which Marketing Automation vendors currently support the CRM system.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

The Customer

FEBRUARY 19, 2020

CX is finally getting its due – truly becoming a critical priority for many companies,” said Faith Adams, Senior Analyst, Forrester. And because of this, the vendor space to support it, both technology and services, continues to rapidly evolve. With this, there continues to be convergence – often happening by way of acquisition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) Buyer journey is now 68%-88% in research / anonymous (the range by various research organizations). It is now as much about the buying experience with the vendor as it is about the quality of the products and services. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Circle Studio

OCTOBER 4, 2018

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 Once a company has identified its requirements and set a budget (at least a range), it’s important to choose the marketing automation software solution to implement. billion annually by 2023—up from $11.4

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Can selecting the right e-commerce vendor save money in the long run? In short: choosing the right e-commerce vendor can indeed save you money in the long run. What can we expect to pay in hosting costs?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Can selecting the right e-commerce vendor save money in the long run? In short: choosing the right e-commerce vendor can indeed save you money in the long run. What can we expect to pay in hosting costs?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Aberdeen

NOVEMBER 5, 2019

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. From there, you can create and push appropriate ads based on their stage: early (nurturing), middle (endorsement), or late (vendor-sort). It’s seen as the future of digital advertising.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Marketers must develop deep expertise in marketing technology, supplemented by understanding a broader range of disciplines such as data science and cultural settings.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Walker Sands

APRIL 23, 2019

With such a wide range of solutions and platforms now at their disposal, it’s natural that marketers may develop decision fatigue and opt for a solution that over-promises but ultimately under-delivers. As a marketer, vet your adtech vendors thoroughly. In some ways, adtech is still like the Wild West. Prioritize transparency.

Cost Per Click 40

Cost Per Click Marketing Budget Paid Search Agency Mobile Advertising 40

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get your complimentary copy of the Forrester wave report now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

Lead Nurturing 80

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 80

Martech

JANUARY 25, 2022

Organizations of all sizes can take advantage of CRM’s wide range of benefits, including: Improved information organization. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. Automated data entry. Customer segmentation. Process scaling.

Enterprise Management 95

Enterprise Management Work Management Paid Search Agency Marketing Management 95

Heinz Marketing

JULY 2, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Peter: Sure. That’s what happened. They just published it about three weeks ago.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

The Effective Marketer

MAY 27, 2015

– narrow down by date: when you do a search you have the ability to specify a date range for the results, which is done by using the <describe> So for example, you may want to search on ‘acmesoft “price list”’ using only the last couple months or the past year.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Heinz Marketing

MAY 16, 2022

We cover a wide range of topics, with a focus on sales development and inside sales priorities. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. And even, be honest if you think you’re not the right vendor for them. Alan, thanks for joining us.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82