Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. Email campaigns: Leads exhibiting strong purchase intent can trigger automated email sequences.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. A purchase. The use of this phrase has picked up steam during the pandemic.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

LiveRamp

OCTOBER 31, 2018

LiveRamp recently invited Forrester analyst Michelle Beeson , who serves eBusiness and channel strategy professionals, to share her thoughts on what retailers can do differently this season to maximize their revenue opportunities from holiday shoppers. Forrester reports that in 2017, 51% of all U.S. It’s crunch time.

Webinar Metrics 40

Webinar Metrics Tips Forrester Touchpoints 40

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Watch this webinar presentation for free at Digital Marketing Depot. Snapshot: What is account-based marketing?

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. For example, ‘changing the wording of my newsletter’s CTA from X to Y will reduce confusion and improve the number of webinar sign-ups’ is a sound research hypothesis.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

FEBRUARY 25, 2022

“What it means is looking at identifying and engaging those buying groups and key decision-makers inside your target accounts,” said Nirosha Methananda, VP of marketing at Influ2, in a recent webinar. “It’s Watch this webinar presentation at Digital Marketing Depot. Account-based marketing: A snapshot. What it is. Why it’s hot.

Account Based Marketing 104

Account Based Marketing Top of Funnel ABM Buy 104

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

NetLine

APRIL 23, 2024

Identify potential influencers within the buying committee: It’s important to identify the individuals who have purchase influence within the buyer committee. Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Prioritized: Marketing measures multiple interactions that indicate serious intent at this stage, including activities like form downloads and webinar views. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Madison Logic

SEPTEMBER 13, 2022

The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Interested in learning more?

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Only B2B

FEBRUARY 16, 2022

Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Convince & Convert

MARCH 6, 2017

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. Watch this webinar presentation at Digital Marketing Depot. It was a global report,” she said. “It Account-based marketing: A snapshot. What it is.

Account Based Marketing 115

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 115

Martech

MAY 4, 2022

This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars. Individuals who may be involved in the purchase decision are targeted in a variety of ways, in order to soften the earth for the sales organization.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The webinar says that in order to engage buyers, content must be easy to consume, empathetic and interactive. When in doubt, don’t gate the content.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Martech

JUNE 3, 2022

Teams should look into whether accounts are clicking on your ads, registering for your events or your webinars, signing up for the direct mail, and other straightforward measurements, but also less obvious engagement metrics. These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. Why it’s hot.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Sana Commerce

NOVEMBER 29, 2021

School supplies, coffee, even computer chips: materials that consumers rely on to purchase on a cyclical basis were in low stock, or took weeks to arrive to their doorstep or in-store. Losing track of the different channels consumers use to purchase products and increasing the margin of error proves costly, in time and efficiency.

Marketing Management 52

Marketing Management Webinar Metrics Forrester Pricing 52

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. The most sophisticated companies are now offering webinars, online learning tools and other useful web content.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Martech

DECEMBER 8, 2021

Individuals who may be involved in the purchase decision are targeted in a variety of ways, in order to soften the earth for the sales organization. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why it’s hot.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

6sense

AUGUST 27, 2021

Say we see that a contact who works in marketing has been on our site and attended a webinar — that may seem like a good start, but the AI might score their level of engagement as a C or D because it’s lower than what we see when you have been successful in creating pipeline.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). A Forrester WAVE matrix of leading vendors is one.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Work on content that excites visitors and puts your name at the tip of their tongue when it’s time to make a purchasing decision. A Lesson to Apply.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Madison Logic

NOVEMBER 30, 2023

Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Conversica

DECEMBER 29, 2021

According to Forrester , 80% of consumers will see the world as all digital, with no divide. Digital Natives Will Play Larger Roles in B2B Purchasing Decisions. Piggybacking on the last prediction, studies show that 73% of Millennial workers are now involved in B2B purchases. Watch our webinar: Rise of the Digital Sales Force.

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? ebooks, webinars, kits, etc.) Or maybe an online event, like a webinar? Main Trigger: Past Purchases. there's more. 5) Lead Nurturing Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The webinar says that in order to engage buyers, content must be easy to consume, empathetic and interactive. When in doubt, don’t gate the content.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The webinar says that in order to engage buyers, content must be easy to consume, empathetic and interactive. When in doubt, don’t gate the content.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Buyer confidence is lacking – therefore they abandon buying because they can’t justify a purchase decision. Get clarity on why to solve [X problem] in this short webinar on Thursday.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Porch Group Media

JANUARY 26, 2021

According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. Teens use these frequently, with 70% using these channels more than once a day. At a current rate of 12.8% of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69