Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions
KoMarketing Associates
MAY 14, 2018
To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. It has a tangible impact that can be measured in dollars and cents.”.
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