KoMarketing Associates

MAY 14, 2018

A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. As the buying experience continues to evolve, previous research suggests that B2B customers now have higher expectations than they did in the past. B2B Marketing and the Customer Experience.

Customer Surveys 155

Customer Surveys Purchase Forrester B2B Sales 155

Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. Consider customer lifecycle as part of your strategies Think beyond the initial purchase or contract signing and consider post-sale activities that move a customer from a purchaser to an advocate.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 106

Marketing Management Research Forrester Customer Satisfaction 106

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey. Provide proof.

Research 41

Research Gartner Case Studies Forrester 41

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Conductor

SEPTEMBER 9, 2020

In fact, 87 percent of online purchases begin with a search engine. Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Organic search has always been a key pillar in every digital marketing strategy. So the big question is— are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. But, it’s not all smooth sailing.

Trends 116

Trends Work Management Business Forrester 116

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The Forrester Wave Methodology Overview. The Forrester Wave Methodology Overview. Forrester employs a rigorous process to create a Forrester Wave.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Lake B2B

NOVEMBER 23, 2022

PwC research) 74% of business buyers research online before making an offline purchase. Forrester) According to a Salesforce survey, 83% of […]. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs.

B2B Sales 105

B2B Sales Personalization B2B Forrester 105

Vision Edge Marketing

OCTOBER 10, 2023

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Purchase our Performance and Operational Excellence Assessment. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Must Read: How to Generate More Qualified Leads with MQLs HQLs (Highly Qualified Leads): These leads exhibit a stronger buying intent and are closer to making a purchase.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. About Forrester. Planned Research. Data-Driven Research. Free Research. If you are a registered Forrester client, please log in. About Forrester. Contact Us.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase.

Forrester 50

Forrester Video Marketing Webinar Metrics Paid Search Agency 50

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 They are digital natives that want easy, convenient ways to purchase. The typical B2B buyer performs approximately 12 online searches as research , according to Google. They also seek out content, consuming up to 13 pieces before purchase.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration. How does content fit the purchasing journey? these strategies have proven highly effective in engaging customers and driving sales.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. With permission from the organization whom I am helping with buyer research and buyer personas, let me share a statement from a Senior Director level individual: “I am not really ready to buy anything right now. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Demand Advertising Agencies Advertisements 52

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Buyers prefer to do research themselves rather than rely on vendors’ sales reps. Forrester Predictions for 2016: B2B Marketing's New Mission. Check out the rest of Forrester’s predictions in their report, here. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Zoominfo

OCTOBER 12, 2022

A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Zoominfo Account Based Marketing Planning 130

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71