Tomorrow People

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8 key tips for marketing to existing B2B customers

Tomorrow People

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Instead of pushing them towards a purchase, focus more on thought-provoking content that helps them extract more value from your product.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. You can purchase things, attend events, buy virtual real estate, socialise, and more. The company earns by enabling organisations and creators to sell digital items in their in-game stores, which users can purchase using real money. Most B2C brands have readily embraced it.

article thumbnail

How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. You can purchase things, attend events, buy virtual real estate, socialise, and more. The company earns by enabling organisations and creators to sell digital items in their in-game stores, which users can purchase using real money. Most B2C brands have readily embraced it.