The Effective Marketer
NOVEMBER 3, 2011
Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. It’s worth trying out: Forrester Benchmarking Tool. Five Benchmarks. New is good, but be careful.
The Effective Marketer
MAY 3, 2011
The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.
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