Forrester and Purchase - B2B Marketing Zone

B2B Brand Marketing & Demand Gen: Better Together

Marketing Interactions

AUGUST 1, 2021

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. In complex B2B purchases, quite often the buyer is not the user, project manager, or in charge of renewal. OK, it’s hot and I’m hungry. But you get the idea. After all – the story is the story.

Demand

Demand B2B Marketing Brand Identity Branding

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Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Buyer confidence is lacking – therefore they abandon buying because they can’t justify a purchase decision. Completing all those “jobs to be done” requires a wealth of information. That’s an increase of 47%.

B2B

B2B Work Management Marketing Management B2B Thought Leadership

B2B Marketing Zone

Marketing Interactions

B2B Brand Marketing & Demand Gen: Better Together

Quit Poking the Bear with Gated B2B Content

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