KoMarketing Associates

article thumbnail

Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions

KoMarketing Associates

A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.

Purchase 155
article thumbnail

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: 88% of B2B Buyers Prefer to Meet with Marketers During the Buying Process

KoMarketing Associates

About half (51 percent) of buyers state that it is often “very difficult” or “somewhat difficult” to schedule time to speak with a sales or customer service representative when making a purchase. That being said, 95 percent of B2B buyers say that they prefer to work with companies that make it easy to meet with them.

article thumbnail

Report: B2B Buyers Demand Enhanced Engagement from Marketers

KoMarketing Associates

In “The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study from by Forrester Consulting and FPX, 70 percent of B2B firms said their customers now have higher expectations for their buying experiences than they did in the past.

article thumbnail

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

According to the report, 15% of customers hit at least 11 different touchpoints before making a final purchase. Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Now, that’s engaging your audience!

article thumbnail

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Followers: 247K. Standout Tactic: . Twitter Profile: @Adobe.

article thumbnail

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content.