Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions
KoMarketing Associates
MAY 14, 2018
A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.
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